Education logo competitionEducation logo competition
Transcript of a video announcing the launch of a competition to design an Education logo, in April 2009.
AJ, LOCOG Head of Brand and Marketing: We have got the
Education logo where we're inviting young people to come in and design
the inside of the logo. It's what we call a logo infill, where students
can literally take anything that inspires them and put that inside the
logo.
Nick, LOCOG Head of Education: Right
from day one, when we bid, we talked about young people, we said that
the whole point of the London hosting the 2012 Games was about
involving and including young people.
"Wow!" "Isn't that cool?" " Yeah that's really cool!... "
Today
we are actually working with some graphic design students, so I'm
really looking from them for some really dynamic, bold, really
creative, innovative designs.
I'm thinking the pink bus
because its something that would be quite creative and quite good use.
I thought maybe sketching out the five boroughs together to show we are
united and we are one.
The great thing about this logo is that
it's specifically for education, it's specifically for schools, which
makes it really special - so it's their logo if you like.
I have to make it simple, but I has to say a lot of stuff, the image still has to talk to the audience.
The
main job of the logo is to inspire creativity, to inspire change, to
get people to do things that they've never done before.
I
always wanted to get involved in the Olympics, I'm also an athlete and
do a lot of athletics but getting involved in something else I do like
graphic design is also very exciting.
It is exciting a little bit.
So now we are handing our brand over to you guys, good luck.