To make an Olympic champion takes millions of young people around the world to be inspired to choose Olympic sport.

We offer London’s vision of inspiration and of legacy.

The International Olympic Committee has the honour of announcing that the Games of the 30th Olympiad in 2012 are awarded to the city of London.

Sport is at the heart of this celebration but sustainability has to underpin everything that we do.

And thanks to London’s multicultural mix of two hundred nations they also represent the youth of the world.

Their families have come from every continent.  What unites them is London, their love of sport and their heartfelt dream of bringing the Olympic Games to our city.

To inspire young people to choose sport wherever they live, whatever they do, whatever they believe.

First we want to deliver a magical experience, an electrifying atmosphere for competitors and spectators.

To provide the uplifting spirit which distinguishes the Olympic Games from other sports events.

London’s vision is to reach young people all around the world.