Simon organises the Devon Coast to Coast Challenge - a yearly cycle event for charity across Devon. Total raised so far £90,000, and this year's event looks to add to that with another £35,000 (once all in) - pushing the grand total to over £100,000 for local Hospices. 375 riders took part this year- the biggest field yet. The cyclists ride either the 100km or the 100 miles route, with communal breaks to make it a social event. The event also has it's own branding, with it's own logo and cycle top - over 150 tops having been sold so far. Simon is in the process of trade marking the event, such is it's popularity - other charities have tried to copy the idea and name. Simon is proud to say that he was a winner of a Making a Difference Award in 2010, and has since grown the event even further; this is, in no small part, having been inspired to make the event bigger by the 2010 Awards. Simon is known locally as 'the bike ride guy', and regularly gives 100 hours+ a year to build this event into a credible and family based event. It has a unique place in cycle events, being a true challenge - no times are given, and people are encouraged to be social, and support each other - bringing the community of riders closer together. The opportunity to carry the Olympic Flame would be a personal thank you for all the hard work that he has done.