Simon lives and breathes sport and it is this passion that we believe has driven him and his team to produce such great work for London 2012. As well as many other tasks and accounts that Simon works on, he has focussed on every detail and never let a ball drop. His passion to also help graduates within the agency is inspiring, taking the time to talk to each one and ensure they get the best advice for their futures in the industry. Above all else, Simon is unquestionably one of the most liked and admired people within the agency and his months of dedicated work has ensured London 2012 is going to be a great success. He even had the courage to star in one of the executions!