Ricardo Vontobel is one of the most admired businessmen in southern Brazil, through the pioneering spirit of his father, João Jacob Vontobel.. Currently he is the President of Vonpar, which operates in the areas of Food and Beverages, employing about 5,000 employees. 13 years ago, is also President of the Brazilian Bottlers Association of Coca-Cola. . His experience and expertise as an entrepreneur are put at the service of society, whether by volunteering or by promoting actions. The support of health institutions such as Children`s Hospital San Antonio, and the Cancer Institute and Moinhos de Vento Hospital, which advises entities, are examples.. In the cultural area, the space Vonpar Multipalco, the Theatro São Pedro and the issue of exclusive sponsorship of CowParade Porto Alegre in 2010, and the decisive participation in projects such as the Bolshoi Theatre School in Brazil, Mercosur Bienal Arts and Symphony Orchestra of Porto Alegre, are samples of how the entrepreneur considers this matter relevant to the communities in which their company operates.