Matthew has been involved with the Maasai Heritage Preservation Foundation in Africa since 2008 and founded the charity in the UK in 2009. His support for the Foundation is underpinned by his belief that education is the key to helping people break out of a cycle of poverty. Matthew's work for the Foundation began with developing a new building for a school in Kenya and securing malaria nets and a water tank for the school. In 2010, Matthew developed a further two schools in Tanzania and Kenya. Matthew also established farms at the schools, to provide much needed food for the pupils and their families. He now cares for over 500 children, and employs 20 people in the community that he works. In 2011 Matthew has further developed his work, as well as leading a cycling challenge from Yorkshire to Africa, spoke at 10 LBG conferences as an inspirational speaker, inspired a second cycle event as well as launching a colleague cycle challange for 400 colleagues in November 2011. So far this year, over £100k has been raised as a result of Matthews efforts. Finally, in 2011 Matthew has inspired over 2000 Group Operations colleagues to support their communities through volunteering time. Matthew is a true inspiration to his colleagues and community.