Masataka who has great interest in sport, established KUBO Sports Foundation in Hiroshima, Japan in 1987. He has contributed as a chairman of the foundation to promote sports of the young generation since then. He is the Chairman of Japanese Professional Football Team `SANFRECCE Hiroshima`. Adding to this, his company also support the archery team and the women`s track & field team. He hopes that his passion and support within sports may encourage the young to engage more in sports so that they can live a healthier life and also develop skills in order to compete in sports.