Kelly is an inspirational role-model to young people throughout North Wales. Having been a leading footballer, captaining the Wales ladies team, she has established a Social Enterprise that uses the commercial aspects of football clubs as a vehicle to support into employment those who have 'disengaged' from society. The 'Vi-Ability' programme provides training in a variety of transferable, work based, skills in addition to a football coaching qualification together with the opportunity for a work placement at a football club in Italy. The success rate in achieving employment, work-placements and/or further training has been remarkable. Kelly has been named as runner-up in the Wales 'Social Enterprise Leader' of the year and Vi-Ability has recently won both the Wales and UK 'New Social Enterprise' of the year. Kelly has also won the 'Inspire Wales' (Sport) award With her knowledge, skills and experience, Kelly could command a high salary with many professional football clubs as a Commercial Manager/Director. She has ignored these opportunities, however, to work for young, disadvantaged people in her local community and provide them with a chance in life that they might otherwise be denied.