Jianming has contributed significantly to the welfare of society by donating over 100,000 yuan to the China Green Foundation for a forestation that slows the sandstorm from the Northwest. Additionally, he donated 100,000 Yuan to Pingjiang Charity Association of Hunan Province for the launch of the Project Zhao liang Zhong Guo (Lightning China Project) during the ice storm period in 2008. Aside from his monetary commitment, he has volunteered a lot of his time by initiating environmental preservation initiatives. These include environmental awareness lectures at universities to educate students to become more responsible in relation to sustainability. Jianming believes educating the next generation on how to build sustainability in to everyday lives will have the most effective impact on the environment and therefore is focussing his efforts on this.