James competed in competitive swimming from a very young age, reaching County and Midland level. At the age of 17 he had to retire from the competitive side of it and concentrate on studying for his A levels in order for him to attend Uni' to study Sport & Education. It is from this competitive swimming he decided to pass on his experience and ability to not just youngsters but, adults and the disabled. He is a Level 2 ASA Aquatics teacher, Aquacise and Water Polo Instructor and a Level 2 Fitness Adviser. He spends over 12 hours a week teaching children from the age of 3yrs and adults up to 80yrs old, even getting some to competitive levels. He fits all this in whilst being a full time student. He is very well respected and greatly appreciated by all those that know him within the local community, especially by those who not only couldn't swim but, simply had a fear of the water.