Jamal Edwards

Jamal Edwards founded SBTV in 2007 by filming rap freestyles with a handycam, which he would then upload to his YouTube account. For the first three years Edwards acted alone to provide amateur footage regarding many British grime artists, such as Dizzee Rascal, Wiley, Chipmunk and Tinchy Stryder. As the channel began to attract more attention, it also began offering lifestyle interviews and event coverage, and a production team of ten inexperienced people was established. Recently, the company has cited its aim to become a more 'diverse youth lifestyle broadcaster,' incorporating more genres of music. This has been seen in the inclusion of acoustic artists such as Ed Sheeran. In February 2011, SB.TV launched their own music label Just Jam (an imprint of Sony RCA) and recently announced their first signing as east London MC, Maxsta. In August 2011, the company's founder was seen starring in a Google Chrome advertisement, which tracked the emergence of SB.TV as one of the UK's rising youth broadcasters.