Coca-Cola is pleased to recognize personal fitness industry icon Jake Steinfeld as an Olympic Torch Relay nominee. As an industry founder, he has evolved into a successful entrepreneur focused on creating brands, products and businesses that impact the lives of many. As Chairman and CEO of Body by Jake, he makes fitness fun and practical through digital fitness music and multi-media exercise programs that reach generations. He is also founder of the nation's first professional outdoor lacrosse league, Major League Lacrosse. This venture has allowed him to further express his personal passion for active lifestyles, sports and fitness.