Carl is the creative director at Landor, BP's design agency partner for London 2012. Carl has been, and is at the heart of almost all of BP's internal and external London 2012 communications since BP won the bid in July 2008. Hence, Carl has taken and continues to take the Games and its excitement to millions of people around the world. His work brings a strong sense of cohesion to the programme and adds dynamism to BP's activations. This has delivered, and is delivering enormous value. As a person, Carl embodies the Olympic and Paralympic spirit in many ways. He works incredibly hard, delivering to tight deadlines, even if this means working antisocial hours to get the job done. Carl receives and challenges feedback constructively and always remains positive. Most of all, he is incredibly modest and would never think of putting himself forward or ahead of others for an opportunity such as this..