During the late 1980's Adrian dominated world swimming, holding his place as World No.1 for six consecutive years. He cemented himself as a figurehead of British and International, swimming when he won the gold medal for 100m breaststroke at the Seoul 1988 Olympic Games. Throughout his career it was his epic rivalry with the Canadian Victor Davis which captivated audiences worldwide. He retired from swimming in 1992 at the age of 28 and wanted to embrace a career in business to ensure he utilised the skills and experience learnt from his athletic career. So, in 1995 Adrian co-founded Lane4, a leading performance development consultancy with a unique heritage in elite sport and business performance.