The Olympic Park will host eight innovative sponsor showcases during the London 2012 Games, each offering spectators a distinct and novel experience. Images of the showcases can be found below or by scrolling through the images above.
Coca-Cola Beatbox
As the longest continuous sponsor of the Olympic Movement, Coca-Cola is using its heritage and involvement in London 2012 to shine a spotlight on Britain’s brightest stars and inspire other young people to pursue their passions.
For the Games themselves, Coca-Cola has been working together for over a year with young and emerging talent to create a once-in-a-lifetime experience on the Olympic Park. Coca Cola has commissioned two emerging architects to design our London 2012 pavilion, called The Coca-Cola Beatbox. The vibrant design fuses the passions of sport and music, highlighting an anthem created especially for Coca-Cola by GRAMMY award-winning producer Mark Ronson. Visitors will literally be able to 'play' the Coca-Cola Beatbox like a musical instrument.
Celebrating Britain’s brightest talent, more than 300 young people from across the London boroughs will be given the chance to perform here throughout the Olympic and Paralympic Games. In addition, all the official Coca-Cola pin badges have been created by two young designers, with profits going to our grassroots sports charity partner StreetGames.
Join Coca-Cola on the Olympic Park and get moving to the beat in celebration!
The Acer Journey
Celebrate the joy of discovery by visiting Acer’s unique entertainment experience in the London 2012 Olympic Park. The Acer Journey extends across two floors, packed with a variety of high-tech features that appeal to the human desire to explore.
Visitors are creative and active participants in The Pavilion. They can test themselves at the Acer Challenge Arena; are invited to browse a universe of contents at the Acer Journey Sphere; and are challenged to push themselves to the limit at the Acer Predator gaming zone and be surprised by the Infinity gateway. The visitor experience culminates in a spectacular theatre performance.
A visit to the Acer Pavilion is timeless as you can revisit your experience afterwards. A smartcard records all your activities and allows you to watch them on the website www.theacerjourney.com, providing personal highlights of The Acer Journey.
BMW Group Pavilion
BMW Group, Official Automotive Partner to the London 2012 Olympic and Paralympic Games, is proud to present the BMW Group Pavilion on the Olympic Park. The 800m2 Pavilion, designed by British architecture firm Serie, is located on an elevated platform over the Waterworks River, between the Olympic Stadium and the Aquatics Centre.
The Pavilion is a significant architectural addition to the Olympic Park, and also reflects BMW Group’s continued commitment to sustainability. Serie’s innovative design uses river water to provide a sustainable source of cooling for the building before returning this filtered water to the river via an eye-catching ‘water curtain’ feature. In fact, every element of the BMW Group Pavilion has been designed to reflect the company’s heritage in environmental innovation. The two-storey superstructure is built of steel with high recycled content and the use of carbon-intensive materials such as concrete has also been minimised.
The top floor of the two-storey structure features standalone pavilions, each showcasing the latest BMW and MINI models, including the new BMW i3 and i8 concept cars, while on ground level visitors can learn about BMW Group’s role in the Games through a range of interactive exhibits, articulating BMW Group’s vision for sustainable mobility. A short film in the in-house cinema will take the audience on a journey through the world of BMW, MINI and BMW i, and there will be an opportunity to Roar with MINI to show support for Team GB and ParalympicsGB.
BP – Fuelling the Future
As London welcomes the world to the 2012 Olympic and Paralympic Games, BP is helping fuel the Games in innovative new ways designed to inspire millions of people to think about the mobility choices they make every day.
BP's centrepiece in the Olympic Park will be the spectacular ‘Fuelling the Future’ experience. This will showcase how BP is rising to the global energy challenge by discovering and recovering energy efficiently, responsibly and safely from some of the most hostile environments on earth.
Presented by a group of outstanding international Olympians and Paralympians that BP is proud to support, the 15-minute experience will immerse visitors in a giant, 360-degree rotating cyclorama of extraordinary panoramic images and effects, designed to bring to life the remarkable daily journey that the energy we all rely on takes before it reaches us.
Along the way, the presentation will show how BP people around the world, just like the Olympians and Paralympians, are constantly challenging themselves to perform better every day, striving to achieve their own ‘personal bests’. Visitors will then be challenged to set a new personal best for themselves, by reducing their own carbon footprint during the Games.
Through this unique mix of information and entertainment, BP aims to use its role as the Official Oil and Gas Partner to raise awareness of how London 2012 is minimising the carbon impact of the Games, whilst hosting a spectacular, unforgettable global event.
EDF Pavilion – The Magic of Electricity
Experience The Magic of electricity at the London 2012 Games this summer at the EDF pavilion on the Olympic Park.
Situated in a prime location overlooking the Olympic Stadium, EDF will welcome around 6,000 visitors each day to its pavilion, which has been designed for both families and sports fans alike.
Educate: Visitors to the EDF pavilion will discover where electricity comes from, how it works, and the importance of low carbon generation as part of a sustainable energy mix. Walking along the consumption and generation gallery, you can find out how electricity could be best used in the home, with practical advice.
Entertain: Take to the sustainable dance floor and generate your own electricity in EDF’s play zone. High-profile athletes will be making an appearance at the pavilion during the Games. Any visitors who miss out will have the opportunity to come face-to-face with our athlete ambassadors thanks to the latest in augmented reality technology.
Inspire: EDF is committed to low carbon generation and wants to engage people in responsible energy behaviour. EDF will demonstrate the latest technology and innovation in smarter, more efficient energy consumption at its pavilion.
EDF is proud to be powering the London 2012 Games as the official electricity supplier.
Panasonic Full HD 3D Theatre
‘Sharing the Passion’ with 3D: For over two decades, Panasonic has successfully met the ever-changing and increasing demands of professional broadcasting using its audio video equipment technology and expertise as a Worldwide Olympic Partner in the audio and visual category.
Throughout, Panasonic has remained committed to ’Sharing the Passion’ of athletes with audiences around the world. Panasonic continues to connect people who are passionate about sports and the Games.
At the London 2012 Games, Panasonic will help to produce the world’s first 3D Live Games in co-operation with the Olympic Broadcasting Service (OBS).
The Panasonic Full HD 3D Theatre, with the world’s largest 152-inch plasma display screens, will showcase celebratory moments of the Games in live 3D, including highlights of the Opening Ceremony – making for a truly unique experience. Find out more on the Facebook page of Panasonic, a Worldwide Olympic Partner.
With Panasonic, you can enjoy cutting-edge audio-visual entertainment technology. Technology that delivers unified entertainment controls at a touch – Smart VIERA.
Samsung Mobile PIN
For the London 2012 Games, Samsung is showcasing both its advanced mobile technology and its longstanding commitment to the Olympic movement through its presence on the Olympic Park.
The Samsung showcase is designed for visitors to learn about how Samsung and its technology can enhance their Games experience. It will also ensure that everyone feels part of this once-in-a-lifetime event, and encourage them to take part in every facet of the Games.
At the centre of the showcase lies Samsung Mobile PIN, a product space that highlights the benefits of mobile technology in everyday life. Visitors can enjoy exclusive access to the newest Samsung flagship devices, entertaining content and personalized product consultation.
Outside the Samsung Mobile PIN is a discovery zone where spectators can get involved and enjoy interactive and theatrical experiences, through different events based on key functions of Samsung’s mobile technologies.
The Samsung showcase promises to be an entertaining, rewarding and immersive experience featuring the very latest mobile products.
The National Lottery: It’s Your Space
Celebrate with the National Lottery and find out how the money it raises has supported London 2012 at the National Lottery space just off Britannia Row in the Olympic Park. Come along and you will find a leafy picnic area housing a stunning exhibition of photography, film and poetry.
Money raised by National Lottery players has:
- helped to build the magnificent Olympic Park;
- enabled Team GB and Paralympics GB medal hopefuls to train full time;
- provided invaluable funding to local sports clubs throughout the UK;
- funded the largest cultural celebration in the history of the Games, and much more.
Take a break from the hustle and bustle to wander amongst our nine shimmering totems, test your knowledge in our quiz and be in with a chance to win a very special prize, or simply sit down, relax and enjoy the view...
