London 2012 appoints Links of London as The Official Jewellery Collection for London 2012

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London 2012 appoints Links of London as The Official Jewellery Collection for London 2012

02 Mar 2010

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has confirmed that Links of London has become an official licensee of London 2012. Links of London will create the Official Jewellery Collection of London 2012.

The deal will see Links of London Creative Director Elizabeth Galton and her team create jewellery and precious metal collections, premium items, children’s jewellery and precious metal gifts. Products will include a heritage collection, inspired by iconic images and events from previous Games. The first London 2012 jewellery will be on sale from the summer of 2010.

LOCOG Director of Commercial Negotiations Charlie Wijeratna commented, “Links of London is a perfect fit for us and will create beautiful jewellery collections to celebrate the Olympic Games and Paralympic Games. They embody the city’s wit, spirit and heart through imaginative and innovative jewellery design and we look forward to working with them. Our merchandise programme is really taking shape now and we have some fantastic British companies working with us.”

Product will be on sale on London 2012’s online store and through the Links of London network later in the year.

– Ends –

For further information please contact the London 2012 Press Office on +44 (0)203 2012 100 or visit the website at www.london2012.com. Find out the latest from London 2012 HQ on our blog http://blog.london2012.com

As it heads towards its £2bn budget for staging the Olympic and Paralympic Games, LOCOG has seven domestic Tier One Partners - adidas, BMW, BP, British Airways, BT, EDF and Lloyds TSB. There are six domestic Tier Two Supporters – Adecco, Cadbury, Cisco, Deloitte, Thomas Cook and UPS. There are now thirteen domestic Tier Three Suppliers and Providers – Airwave, Atkins, Boston Consulting Group, Crystal CG, Freshfields Bruckhaus Deringer LLP, GSK, Holiday Inn, John Lewis, McCann Worldgroup, The Nielsen Company, Populous, Ticketmaster and Trident.

The Worldwide Olympic Partners signed up for London 2012 are Coca-Cola, Acer, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung and Visa.