Young people in Egypt celebrate the announcement and mark the achievement of the project in reaching 20 countries around the world.The news means LOCOG has kept its promise to reach 12 million children in 20 countries around the world through the ground-breaking programme, which aims to enrich the lives of young people around the world by increasing access to physical education, sport and play.
The announcement was made at a sport and education conference in Cairo which gave senior figures in sport and education in Egypt a forum to discuss the two-year plan for International Inspiration
Engaging the youth of the world
The II Foundation selected Egypt as the final International Inspiration country using criteria based on sport development, youth development and educational indicators. Work is now underway to determine the strategic direction of the country programme.
LOCOG Chair Seb Coe said: 'I’m thrilled to welcome Egypt as the 20th and final country to the International Inspiration programme. Our vision from the outset was to use the power of the Games to inspire change – engaging the youth of the world through sport.
'The work the programme will achieve in this country will allow us to reach out to thousands more children and young people and inspire them to go beyond their personal best.'
Focus on legacy
International Inspiration, delivered by the British Council, UNICEF and UK Sport, is bringing to life the promise made by the London 2012 Bid team where they pledged to reach young people all around the world and connect them to the inspirational power of the Games so they are inspired to choose sport.
The project reached 12 million children a year ahead of schedule in July 2011, and will now focus on ensuring that initiatives will leave a lasting legacy in all twenty countries after the final year of the programme in 2014.
Find out more about International Inspiration
