• Visitor numbers in Weymouth and Portland could exceed 60,000 a day
• Huge boost to tourism expected with over 500,000 visitors coming from the South West, South East and Greater London during the Games
It is anticipated that Weymouth and Portland will be a major attraction during the Games, with in excess of 500,000 people expected to visit during the Olympic and Paralympic Sailing events.
Part of the nationwide ‘Get Ahead of the Games’ campaign, the new adverts will highlight the fact that roads in Dorset, particularly routes into Weymouth and Portland, will be much busier while the Games are on.
It stresses that Weymouth and Portland are open for business but will operate differently from usual. Visitors are strongly advised to plan and book their travel now to enable them to enjoy the atmosphere to the full. Residents and businesses are encouraged to think about how they will get around, using public transport or walking and cycling, ideally leaving the car at home.
Recent figures from the ODA show that on four of the 14 days when Sailing and cultural events take place (Sunday 29 July – Saturday 11 August), the visitor numbers in Weymouth and Portland could exceed 60,000 a day, placing the transport system in Dorset under significant pressure. New transport services such as temporary park-and-ride for visitors and enhanced public transport will be provided to ensure spectators can get to events on time and minimise disruption for residents and local businesses.
While the Games will undoubtedly have an impact on the transport system in Dorset, the summer of sport and cultural events also present opportunities for the local tourist industry and businesses as this influx of visitors from the South West, South East and Greater London into the area will take advantage of shops and services.
Hugh Sumner, Director of Transport at the Olympic Delivery Authority comments: 'Travel into the Weymouth and Portland area during the Games will be more challenging than a usual summer period. As such, we are advising those thinking about visiting to book their travel now well in advance in order to avoid any disappointment and ensure they enjoy the Games. We have teamed up with Dorset County Council to combat congestion during this busy time and together we will keep Dorset moving.'
Matthew Piles, Dorset County Council 2012 roads and traffic manager, said: 'All transport measures are designed to promote safe, secure and efficient travel. As well as minimising the impacts of Games time traffic on local residents and businesses.
It is inevitable that routes in and around Weymouth town centre will be affected particularly in the morning and evening commuter periods.
'Residents and visitors staying in the area will be encouraged to use public transport, walk or cycle and plan their travel in advance.'
For more information on how you can prepare for the London 2012 Olympic Games visit http://www.getaheadofthegames.com/travelinaffectedareas/city/weymouth.html
For more details contact Kirsty Hillier at Dorset County Council on 07786 125103 or email email@example.com. Alternatively, call Mark Mistry at the Olympic Delivery Authority on 07920 496682 or email firstname.lastname@example.org
Notes to Editors:
• The London 2012 Games will be a huge boost for sport in the area.
• The adverts highlight that Weymouth and Portland will be busier than a usual summer, therefore everybody – residents, holidaymakers and local businesses – should plan their travel in advance, so that they can enjoy the Games to the full.
• To enjoy the atmosphere, people are going to need to think about changing the way they travel and in particular using public transport or walking and cycling when in the area, ideally leaving the car at home or in a park and ride.
• Certain times of the day will be busier than normal, such as rush hour, therefore we are recommending people plan their essential travel in advance.
• Anyone wanting more information about travel and advice this summer should visit www.getaheadofthegames.com
For further information please contact the Olympic Delivery Authority Press Office on +44 (0)203 2012 700 or visit the website at www.london2012.com
Find out the latest from London 2012 HQ on our blog: http://blog.london2012.com