Samsung lined up for London

Samsung has signed a deal with the IOC to continue as an official world-wide TOP Partner of the Olympic Movement in wireless telecommunications equipment for another eight years, which will take them through to the 2016 Olympic Games.

Paul Deighton, CEO of the London Organising Committee of the Olympic and Paralympic Games, welcomed the news. He said: "This is a great opportunity for both Samsung and London 2012 and we look forward to working with them over the next five years or so.

"Youth-focused digital technologies like mobile phones represent tremendous opportunities for us to communicate the power and benefits of sport to young people.

"This is a key element in our vision for a Connected Games – and working in partnership with Samsung will help us deliver this."

Mr JongYong Yun, Senior Vice Chairman and Chief Executive Officer of Samsung Electronics Co. Ltd., said: "Samsung is honoured to continue to support the Olympic Games for another eight years. We strongly believe that the sponsorship will not only enhance our brand image but also help promote our corporate values that celebrate peace, encourage friendly competition and promote unity among people of all cultures."

Samsung's agreement now means there are seven world-wide partners confirmed for the 2012 Olympic and Paralympic Games – Coca Cola, Atos Origin, GE, McDonald's, Omega , Samsung and Visa.

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