The cameras of the world are focused on the UK, and we are all eagerly awaiting the sporting contests that are unfolding.
Commonly dubbed the ‘social media Olympics’, much of what plays out inside London 2012 venues will be the source of some of the largest volumes of social media conversation ever seen.
Each week we’ll be bringing you some of the highlights and trends around the Games as they play out on social media.
On Friday night the Opening Ceremony was watched globally by an audience of one billion. Throughout the Ceremony, people were turning to social media to share their experience, making up 19% of all social media conversations across the globe on that day.
Her Majesty The Queen, David Beckham and Mr Bean provided the most enjoyable moments of the Ceremony, with users excited about their appearances. Artistic Director Danny Boyle was also celebrated, particularly among British users.
“Danny Boyle is a genius. Quite incredible.” @Josh87Davis
“David Beckham looks super-daps in that suit. So so proud tobe British right now” @Shredable
When asked to describe how they felt about the Opening Ceremony in one word, the overwhelming majority said they were ‘proud’, ‘amazed’ and ‘impressed’ with the event
Olympic discussions continue to dominate online social media (13% of overall discussion) and photos from the Opening Ceremony are still being shared on social networks.The top sports topics on Day 3 were the women’s Road Race and the men’s 4 x 100 Freestyle Relay, as well as users sharing results and experiences at the Games.
Statistics provided by Nielsen, the official market research services provider for the London 2012 Olympic and Paralympic Games ©2012 Nielsen (www.nielsen.com)