The giant illuminated 'RUN' sculpture, which is tall as a house and weighs 30 tonnes, was created through the Olympic Delivery Authority’s (ODA) Art in the Park programme.
The RUN letters are made from steel and reflective glass – producing a mirrored effect during the day and a playful glow at night through the innovative use of more than 300 metres of energy efficient LED lighting.
Bonvicini’s choice of the word RUN is a reflection of cultural references such as popular music titles, including Bruce Springsteen’s ‘Born to Run’, Neil Young’s ‘Running Dry’ and The Velvet Underground’s ‘Run Run Run’.
Monica Bonvicini said: ‘It's exciting to see the work finally start on site after being awarded the commission in summer 2010.
‘RUN is already blending in perfectly in the landscape, avoiding monumentality through the mirroring of the surroundings. At night the psychedelic light reflections will illuminate the work in an exciting, elegant and witty way, reflecting the great liveliness of London.’
The ODA has collaborated with both established and emerging artistic talent to create its Art in the Park programme – a series of colourful and original pieces. A total of 24 of the 26 arts installations on the Olympic Park are permanent and there are a number of projects based outside the site.
ODA Chief Executive Dennis Hone said: ‘Art has been built into the Olympic Park from the start as we set out to deliver a truly new and inspiring place within London.
‘By working creatively and closely with both up-and-coming and established artists we have created a series of exciting focal points across the site. This will enhance the Olympic Park for the people who live, work and visit there for years to come.’
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