In total, the London 2012 Organising Committee (LOCOG) will dress 32 sporting venues and 61 non-competition venues across the UK, with a specific design system and colour scheme for each venue.
Vibrant colours have been selected to complement the venues and sport – including purple for the Olympic Stadium, blues for water-based sports and oranges and magenta for indoor and contact sports, such as Weightlifting and Boxing.
The designs extend across every aspect of the Games, from spectator arrival into Heathrow all the way through to the colours and designs of seats in the venues. They have been applied to over 250,000 individual designs, from tickets and medals to street dressing and gardening guides.
'Stunning backdrop'
Local authorities across the UK are also using the London 2012 look in cities, towns and villages. A wide range of materials have been made available, from banners to bunting and floral displays, all of which were procured in line with LOCOG’s Sustainable Sourcing Code
LOCOG Director of Brand, Marketing & Culture Greg Nugent said: 'Over the last few years we have worked really hard to make sure that we dress up, as a nation, and celebrate the Games.
'We now have what must be the world’s biggest set of Rings in Richmond Park, banners and bunting in Glasgow and now we turn to finishing the job with our venues. We look forward to creating a stunning backdrop for the world’s greatest athletes.’
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