London 2012 appoints McCann Worldgroup as marketing services agency

McCann Worldgroup is the Official Marketing Services Provider for the Games

Led by McCann London, the agency will work closely with the Marketing team at LOCOG to create the overall look and feel of the Games.

McCann Worldgroup are London 2012’s eighth Tier Three Provider and the 18th domestic commercial partner overall. This is the first time that marketing services has become a sponsorship category for an Organising Committee.

The range of the contract includes advertising (including TV, press, radio, outdoor, online, and mobile), direct marketing and digital marketing.

London 2012 Chair Sebastian Coe said: 'This is an extremely significant appointment as the agency will have a huge role in how the Games are not only perceived in 2012, but also how they’ll be remembered in years to come. We’re reaching the stage in our life-cycle where it’s all about delivering – McCann Worldgroup will help us with this and we welcome them to the team.'