Cadbury extends partnership

As part of the extension sugar-free gum Trident becomes the fifth Tier Three brand to sign to London 2012.

London 2012 Chief Executive Paul Deighton said: 'This deal is a great opportunity for Cadbury to extend its partnership with the London 2012 Olympic Games and Paralympic Games, and for us to continue to develop our commercial programme and raise more private finance to host and stage the Games. 

'Cadbury has a long tradition of sports sponsorship, both in this country, and of supporting major international events, and are proving a strong addition to our team of world class commercial partners.'

Read the full media release

See the London 2012 international and domestic partners