UK sporting organisations have created a partnership to help support elite athletesAll the major organisations involved in supporting British elite sport have joined forces to pool their collective rights through to London 2012 and beyond.
The new partnership is between the London Organising Committee of the Olympic Games and Paralympic Games, the British Olympic Association, British Paralympic Association and UK Sport.
The partnership offers sponsors access to a unique package of rights includes branding and events surrounding the Olympic Games and Paralympic Games with the opportunity to engage over the intervening years with athletes and sports on UK Sport’s World Class Performance Programme.
Paul Deighton, Chief Executive of London 2012, said: 'We have always believed that delivering a memorable Olympic and Paralympic Games in 2012 will need strong British performances.
'LOCOG is committed to helping UK Sport, BOA and BPA maximise private-sector funding for elite sport in this country and have been happy to lend our expertise in raising domestic sponsorship to this project.
'The announcement offers a unique opportunity for London 2012 partners to contribute to the development of our athletes in their quest to reach their potential in 2012 and beyond.'
