adidas get into the 2012 zone

As the Official Sportswear Partner of the London 2012 Olympic and Paralympic Games, adidas has committed to adiZones in each of the Host Boroughs (Tower Hamlets, Greenwich, Hackney, Newham and Waltham Forest) - with Tower Hamlets opening today.

Forming part of adidas’s £100million investment in the Games, the adiZones will be free for the community to use and will incorporate basketball, football and tennis areas, a climbing wall, an outdoor gym and an open area to encourage dance, aerobics and gymnastics.

A team of adiZone Activators will engage local communities, schools and sports clubs. Local coaches will be encouraged to attend the sites where they will be able to spot talent and encourage them to join local clubs and sporting organisations.

Christine Ohuruogu, 400 metres Olympic Gold medallist in Beijing 2008, officially opened the new site at Tower Hamlets and commented: 'The adiZones are wonderful spaces where young people can meet up, hang out and get involved in sport. Growing up around here, I know that the adiZones will be a really welcome and needed addition to the local community.'