Inspire a generation
Olympic Games 27 July - 12 August
Official London 2012 website
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Inspired by 2012

London 2012 has launched a 'mark' to recognise outstanding non-commercial projects and events inspired by the Games.

Example of use of the Inspire markAn example of the inspire mark in action
The Inspire mark is part of the London 2012 brand family.

Only the most accessible, participative, inspiring and stimulating projects and events will achieve the mark – across sport, culture, education, environment, volunteering and business skills.

The Inspire mark will be awarded to specific projects and events which are:

Read more about the inspire mark

  • Genuinely inspired by the London 2012 Olympic and Paralympic Games.
  • Well planned and managed.
  • Fully funded from non-commercial sources and with no commercial association.
  • Innovative and inspiring.
  • Likely to achieve at least one of our key outcomes. For example, increased participation in grass roots sports.


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