The kit unveiled today creates a modern and contemporary twist on the iconic British flag.Designed by Stella McCartney, Creative Director for the project, the kit combines the best in performance technologies and British style.
It was revealed at the Tower of London where athletes
including Jessica Ennis, Phillips Idowu and Ellie Simmonds showcased the range.
adidas UK Marketing Director Nick Craggs said: 'All eyes
will be on the British athletes when they take the stage at the Games, so
we
wanted to ensure that they would be the best equipped team through a
combination
of leading technologies including PowerWEB and Climacool and a unified
and
striking team identity.'
The kit is the most comprehensive range ever supplied to a national
team, including competition kit, training wear, the presentation suit, footwear and
accessories.
adidas will supply over 900 British athletes with a total of
approximately 175,000 items of clothing during London 2012.
Find out more information on the BOA website
Pre-order your
replica kit on the London 2012 online shop now
