Traders who require authorisation must apply by the end of March for permission to operate at 27 ‘Event Zones’. These usually stretch no more than 200 metres from stadias and sports facilities. The deadline for advertisers who need approval to advertise in these areas has also been extended to 31 March 2012.
With now less than six months to go until the start of the London 2012 Olympic Games, businesses are being urged to ensure they have got their paperwork in order and got permission, where it is required. The Regulations, which can be found on London 2012’s website - www.london2012.com/advertisingandtrading will ensure that spectators and those taking part in the Games can access venues easily and safely, and that the Games have a consistent look, without unauthorised marketing close to venues.
ODA Chief Executive Dennis Hone said: ‘We want to give businesses every opportunity to understand the rules and apply for permission, where this is needed. That is why we have extended the closing date. Advertising and trading regulations are temporary measures in place for only a few weeks near Olympic and Paralympic venues. Our aim is to make sure that spectators can get to watch the sport they have paid for - without delay or risk.’
