Double Olympic champion Dame Kelly Holmes and Wenlock, the official London 2012 Olympic mascot, helped launch the campaign at Shakespeare's Globe.
BT is looking for people from all walks of life to share their experiences of and thoughts about the London 2012 Games in a variety of creative ways. Whether budding writers, social networkers, amateur photographers, film-makers, artists or musicians – anyone with an interest in London 2012 can apply for the chance to tell their stories.
Applications opened on the new BT storytellers’ website today, and will remain open until June 2011. The chosen storytellers will be invited to submit their stories, tweets, photos, film clips and blogs for publication on a dedicated website from 27 July 2011, to help mark one year to go to the London 2012 Olympic Games.
Seb Coe, Chair of the London 2012 Organising Committee, said: ‘Throughout my time as an athlete, I have been lucky to have met a wide range of people, whether volunteers at previous Games, athletes or spectators and so many of these stories have inspired me. Thousands of people are already inspired by and benefiting from the London 2012 Games and I know they have some great stories to share.
'I'm delighted to support this BT initiative. It’s a fantastic way of showcasing people’s creative talents, ensuring they are a key part of the Games. Whether you share your stories via written word, photos or tweets, if you're inspired by London 2012, BT wants to hear from you.' Visit the BT storytellers' website