Following the Government's Comprehensive Spending Review last year, the provision of the Olympic Stadium wrap was removed from the Olympic Delivery Authority's budget and scope.
LOCOG is now seeking expressions of interest from the private sector to supply the wrap, and is looking to explore possible sponsorship opportunities in return for sector exclusive marketing rights as part of the procurement process.
The 80,000-seat Olympic Stadium will be one of the most iconic images of the London 2012 Olympic and Paralympic Games. As LOCOG's commercial sponsorship programme draws to a close, this is one of the last high-profile opportunities for a corporate sponsor to gain an association with the London 2012 Games. IOC guidelines do not allow branding in venues, so the wrap will not display sponsor logos at Games time.
The opportunity to tender for the Stadium wrap will be published on the London 2012 business opportunities website, CompeteFor, on 7 February 2011, with a deadline for expressions of interest by 18 February 2011.
LOCOG CEO Paul Deighton commented: 'We have had significant interest in supplying the stadium 'wrap' from the private sector, so now is the time to start a formal tender process. There are some exciting ideas around, and we are running a process that is fair to those organisations that have expressed an interest.'
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