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News

15:43

London 2012 celebrates diversity and inclusion with new pin badges

The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has announced that it will be issuing a series of pin badges to celebrate its six strands of diversity and inclusion and engage all communities to support London 2012.


LOCOG is committed to making sure London 2012 is everyone’s Games where people from all backgrounds can take part and feel inspired. London’s diversity was one of the reasons it was chosen to host the Games.

Paul Deighton, Chief Executive of LOCOG, said: ‘Our vision is as bold as it is simple – to use the power of the Games to inspire change. We want to reach out to all parts of the community and connect them with London 2012.

‘We also want to leave a legacy of greater inclusion and understanding of diversity. Our diversity and inclusion pin-badge range, starting with the LGBT pin badge, is one way of showing our support for a sporting environment built upon equality and inclusion.’

Read the full media release




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