CBS Outdoor's media space includes national bus and tram networks, the entire London Underground, National Rail and major retail space in London. These spaces will become a major part of LOCOG’s marketing plans and will be used to support future London 2012 campaigns, including the launch of the volunteering programme later this year and the launch of ticket sales in spring 2011. All these campaigns will require large-scale public involvement as LOCOG seeks to recruit up to 70,000 volunteers and sell ten million tickets.
LOCOG CEO Paul Deighton welcomed the deal: ‘With just over two years to go, we are reaching out to people all over the country and building our fan base for 2012, including the recruitment of thousands of volunteers and educating people about tickets going on sale in 2011.
'The quality and reach of the CBS Outdoor network will help us to communicate to the whole country about what London 2012 is doing and how people can get involved. This is a significant deal for us because it marks a shift in gear in our marketing plans which will help us reach millions of people over the next couple of years.'
