As part of the deal, LOCOG will benefit from the sale of tickets to visit the viewing platform of the tower, as well as being able to provide hospitality in the tower at Games-time. The tower is expected to be completed by May 2012 and will be an iconic presence on the skyline as well as providing visitors with spectacular views across the Olympic Park.
LOCOG Chair Seb Coe commented: ‘The Olympic Games and Paralympic Games are already transforming east London and the addition of the Tower at Games-time will provide an added dimension to the Park. We are thrilled to have ArcelorMittal on board as a sponsor and I have great pleasure in welcoming them to the London 2012 family.’
