More than 175 non-commercial projects have already been recognised through the Inspire programmeThe Inspire programme is opening up the opportunity for millions of people to become part of London 2012 and help deliver a sporting and cultural legacy. It is the first time that any Organising Committee has used a version of its core logo to recognise non-commercial projects and events inspired by the Olympic and Paralympic Games.
The programme was initially launched as part of the Cultural Olympiad. Since its launch, the cultural and creative communities of the UK have been enthusiastic in drawing on the inspiration of London 2012 to create amazing projects.
As part of the drive to push the programme nationally, LOCOG announced today that it has been extended to include not just culture, but also sport, education, sustainability, volunteering and business opportunities projects and events. The national reach of the programme is being boosted by the recruitment of 12 regional managers (Inspire Programmers). A major push to attract new applicants in all sectors is now under way.
Seb Coe, Chair of the London 2012 Organising Committee, said: 'The fantastic response we’ve had shows that London 2012 is already turning into "Everyone’s Games" with people wanting to get involved. We created the Inspire Mark so that everyone across the UK could be part of London 2012 and help us deliver the sporting and cultural legacy we promised. So, if you feel inspired by London 2012 and want to be part of it, now’s your chance.’
Tessa Jowell, Minister for the Olympics, said: 'The Inspire Mark sets a higher benchmark for ambition and achievement capturing the unique motivational power of the Games.'
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