Panasonic renews sponsorship

The agreement was signed with International Olympic Committee President Jacques Rogge in London. It continues Panasonic's involvement as the official Worldwide Olympic Partner in the Audio and Video Equipment product category.

Panasonic will also have global marketing rights for the Beijing 2008, Vancouver 2010, London 2012, Sochi 2014 and the 2016 Olympic Games, as well as for the 205 individual National Olympic Committees and their Olympic teams.

Jacques Rogge said: 'We are grateful to Panasonic for its long-term partnership with the Olympic Movement. Panasonic is a leader in its field and has been a Worldwide TOP Partner since the programme began.

'Over the years, Panasonic has provided vital support for the Olympic Movement with its digital technologies and expertise, and we look forward to continuing our work together in the future.'

Read the full media release on the IOC website