New sponsorship category announced

The new category means there are currently six live sponsor categories: telecoms, automotive, airline, sportswear and oil & gas.

It is expected the new partner will provide suits and opening and closing ceremony uniforms for Team GB and Paralympics GB during Vancouver 2010 and London 2012 as well as soft furnishings for the Olympic Village in 2012.

Chris Townsend, Commercial Director for LOCOG says: ‘The commercial programme for London 2012 has made a terrific start. With two partners already on board and discussions with others at advanced stages, we are well ahead of schedule. It has become apparent over the last year or so that there was a great deal of interest from clothing and homeware companies so we decided to create this new category to harness that interest.’