The Games will provide a boost to tourismOf those who said they wanted to visit the UK, one in three cited the Games as their main reason for coming.
The Chinese and Russians were among those who were most likely to see the Games as a draw.
Evidence shows that visitors who come for sporting events are likely to spend almost twice as long in a country as other tourists and are likely to be younger.
Sebastian Coe, Chair of the London Organising Committee of the Olympic Games and Paralympic Games, said: “London 2012 will be a once-in-a-lifetime opportunity for the UK to show all we offer.
“This research shows that the tourism benefits of hosting the Games will not just be realised in 2012; they have already started and will continue long after the final race has ended.”
3 January 2006
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