London 2012 Head of New Media Alex BalfourHe said: "This is a once in a lifetime opportunity to deliver the first truly digital summer Olympic and Paralympic Games and harness the power of the Internet and new technologies to build digital communities around a unique brand."
"London is a world centre for the digital creative industries and I look forward to working with leading digital businesses over the next six years and showing the world what we can achieve."
London 2012 Chief Executive Paul Deighton: "Young people are avid consumers of new media. Our objective is to deliver the best-ever games so our use and understanding of new media must be second to none."
"Alex's experience in building world class new media businesses in a fast changing environment will go a long way to help us achieve this objective."
1 September 2006
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