Sebastian Coe at the announcement of the signing of Omega for London 2012At today's announcement at the Royal Exchange in London, Coe said: "We are honoured that Omega has chosen London to announce their continued partnership as Official Timekeeper of the Olympic and Paralympic Games.
"Together we made great strides in 1948 and now we look forward to working with Omega through to 2012 where history will be made again.
"It is these long-term partnerships and great moments in time that have made the Olympic and Paralympic Games such inspirational world events."
To celebrate the occasion, Omega President Stephen Urquhart presented Sebastian Coe and the 2012 team with an Omega bronze bell, used in a number of Olympic Games disciplines to signal the start of the final lap of a race.
Mr Urquhart also unveiled a poster commemorating the London 1948 Olympic Games, one of a series of 22 representing 'Great Moments in Time' and marking Omega's role as Official Timekeeper at 22 Olympic Games.
The company most recently served as Official Timekeeper at the Torino 2006 Olympic Winter Games and will continue its role at the Beijing 2008 and the Vancouver 2010 Games.
16 May 2006
Click here to view the full media release on the IOC website
