London Olympic Bill clears Commons

The London Organising Committee of the Olympic Games (LOCOG) has also started the process of designing a logo and identity for the London 2012 Olympic and Paralympic Games.

The Bill completed its House of Commons stages on 6 December

The Bill will, among other things, formally established the Olympic Delivery Authority and put in place controls on advertising and street trading around venues

The Bill now moves to the House of Lords where it will receive its 2nd Reading on 19 December

It is possible that the Bill could complete its Parliamentary stages and receive Royal Assent sometime in the first quarter of 2006.

Meanwhile, LOCOG has appointed AAR, a leading agency search and selection company, to help select a brand and design agency.

The chosen agency will help refine the brand positioning for the London 2012 Games and develop a Games emblem and associated corporate identity.

The process will begin with a comprehensive search of the UK's leading branding and design agencies to draw up a shortlist.

The logo will be launched later in 2006 or early 2007.

Keith Mills, Chief Executive of LOCOG, said: "The logo and brand identity of the London Games is hugely important it is the emblem that everyone will identify with and be used to promote the Games.

"It needs to be visually attractive, strong and inspirational. The public must easily identify with it and it must be an effective tool for us to raise sponsorship to help fund the Games."

9 December 2005