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Record Feb for bid on the web

24 July 2007 - This article is from the bid archive

London 2012 has launched a new Kid's Club website
Child's play: London 2012 has launched a new Kids' Club website

The London 2012 website posted record figures during the International Olympic Committee's visit to the city.


Almost 125,000 visitors logged on during February, recording more than 1.25m page impressions.

And the number of supporters registering to 'Back the Bid' also hit new highs, with more than 275,000 people pledging their support over the course of the month.

In total more than 800,000 supporters from 122 countries around the world have Backed the Bid.

London 2012 Chairman Sebastian Coe said: "The Commission said that they were impressed by the passion in our bid and these numbers show that passion.

"We are incredibly grateful to everyone who has registered their support and shown just how much the UK wants to stage the 2012 Olympic Games and Paralympic Games.

"Every single person in the UK can do their bit to help us win the bid by showing their support.

"With four months to go, we need our all our supporters to keep backing us and passing on the message as far and wide as possible."

The record numbers came as the website launched two new content areas:

  • A Nations and Regions microsite which highlights the nationwide support the London bid enjoys
  • A Kid's Club dedicated to the next generation, which includes an exclusive letter from Dame Kelly Holmes DBE.
Both fit within the site's existing infrastructure and have been designed and built with the same aim as the rest of the site: to be accessible and inclusive for all its visitors.

Web accessibility focuses on ensuring all users, regardless of their physical and mental capability, are able to access the content and services on a particular website.

The site's design and build has taken into account guidelines defined by the WC3 Web Accessibility Initiative (WIA) and The Disability Discrimination Act.

Tim Reddish, Performance Director of the British Paralympic Swimming team, said the website was easy to use and praised the amount of coverage given to Paralympic issues.

"The London 2012 website is fully-compatible with the speaking browsers that allow visually-impaired users to access the internet, and there's a comprehensive summary of the bid team's plans for the Paralympic Games too," he said.

"The 2012 bid is for both Olympic Games and Paralympic Games, and it's great to see the website reflect that."

9 March 2005