Cadbury becomes official London 2012 Supporter

As Official Confectionery and Ice Cream Supporter, Cadbury will have rights to use the London 2012 marks on products, as well as marketing rights to Team GB and ParalympicsGB. At Games-time, Cadbury will supply all confectionery and packaged ice cream sold at venues and within the Olympic Park.

Based in Bournville, Cadbury has strong experience supporting major sporting events. The company was an official supplier of the Sydney Games in 2000, as well as the Commonwealth Games in Manchester 2002 and Melbourne 2006.

They are the second Tier London Two Supporter, following the appointment of Deloitte as Professional Services Supporter last year.

London 2012 Chief Executive Paul Deighton said: 'Following the success of Team GB and ParalympicsGB this summer, we all came back from Beijing with a spring in our step and this has been replicated in the commercial sector - there has been a surge of interest in London 2012 and I’m thrilled that Cadbury - another great and trusted British brand - has come on board.

'They have a great track record supporting both major sporting events and community initiatives and we welcome them to the London 2012 family. This is another fantastic achievement for the commercial programme and with this deal we have now raised over £430m, which is well on our way to our domestic sponsorship target as part of the £2bn required to stage the Games in 2012.'

Todd Stitzer, CEO Cadbury plc, said: 'For nearly 200 years, Cadbury has been part of the fabric of British life so we are extremely proud to be a supporter of the London 2012 Olympic Games and Paralympic Games. Since John Cadbury opened a chocolate shop in Birmingham in 1824, we have strived to be a company that is both performance driven and values led – a philosophy that is at one with the long held ethos of the Games: inspiration, optimism and community.'