Pupils from schools across the country are being encouraged to ask what it means to be British and celebrate diversity as part of the first 'Who Do We Think We Are? Week'.
Launched yesterday - on International Olympic Day - the programme embodies the Olympic Spirit, bringing young people of different backgrounds together.
Paralympic champion Tanni Grey-Thompson joined Schools Minister Jim Knight to launch the week with a scheme linking schools with largely white pupils in rural areas with those with a majority of Muslim pupils in urban Bradford. The scheme aims to increase understanding, appreciation and shared values to bring people together.
Over 500 schools are planning to get involved in the week, with activities including cultural video diaries, specially-themed school debates and cultural celebrations.
The programme is being run by the Department for Children, Schools and Families with the Royal Geographical Society and Historical Association providing classroom materials and support for teachers, alongside the London 2012 Organising Committee.