London 2012 today reinforced its vision to stage a Games for the digital age by announcing that BT has become the latest Tier One partner.
As official communications services partner, BT will be responsible for providing all communications services required to stage the Games.
At Games-time, they will also be responsible for providing all communications services to the operational workforce and at venues.
In addition, BT will receive exclusive marketing rights and usage rights to the London 2012 logo within their sector.
BT also becomes London 2012’s second Sustainability Partner and will work with LOCOG to help stage a sustainable Olympic Games and Paralympic Games. BT will use the Games as a platform to discuss and drive the sustainability agenda.
London 2012 Chairman Sebastian Coe welcomed the announcement. 'We have a wonderful opportunity to stage a digital Games in 2012 and BT will be integral in helping us do that. Technology and communication is going to be a vast operation, starting now and taking us all the way through to Games-time.
'We needed a partner we could absolutely trust to work with us on this journey, one who could provide the technical know-how and creatively explore solutions and opportunities to ensure our Games are the very best they can be. BT gives us this and I’m thrilled a company of such heritage is joining us.'
London 2012 now has five Tier One Partners and one Tier Two Supporter as it heads towards its £2bn budget for staging the Olympic Games and Paralympic Games in 2012.
At Games-time, they will also be responsible for providing all communications services to the operational workforce and at venues.
In addition, BT will receive exclusive marketing rights and usage rights to the London 2012 logo within their sector.
BT also becomes London 2012’s second Sustainability Partner and will work with LOCOG to help stage a sustainable Olympic Games and Paralympic Games. BT will use the Games as a platform to discuss and drive the sustainability agenda.
London 2012 Chairman Sebastian Coe welcomed the announcement. 'We have a wonderful opportunity to stage a digital Games in 2012 and BT will be integral in helping us do that. Technology and communication is going to be a vast operation, starting now and taking us all the way through to Games-time.
'We needed a partner we could absolutely trust to work with us on this journey, one who could provide the technical know-how and creatively explore solutions and opportunities to ensure our Games are the very best they can be. BT gives us this and I’m thrilled a company of such heritage is joining us.'
London 2012 now has five Tier One Partners and one Tier Two Supporter as it heads towards its £2bn budget for staging the Olympic Games and Paralympic Games in 2012.
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