EDF announced as London 2012 sustainability partner

As Europe's lowest carbon-emitting energy company, EDF will help make sure the 2012 Games are sustainable and will encourage people and businesses to reduce their carbon footprint through a 'Green Lane' campaign.

The company now have exclusive marketing rights for the utility services sector, including use of the new London 2012 logo, plus exclusive access and category marketing rights to Team GB and Paralympic GB for Beijing 2008 and Vancouver 2010.

The announcement was made at an event at 2012 venue Greenwich Park, where a 'Green Lane' was created to show how homes can be made to be environmentally friendly.

EDF has a strong connection with the Games and its UK subsidiary was the first company to sign up as a partner during the bid for 2012.

Pierre Gadonneix, Chairman and Chief Executive Officer of EDF, said: "I am delighted that EDF will be an official partner of London 2012.

"With these Olympic and Paralympic Games, we want to deliver the vision of inspiring future generations and leaving a lasting legacy, in sport and in society."

Sebastian Coe, Chair of the London 2012 Organising Committee said: "Sustainability is at the heart of London 2012 and we're looking forward to working with EDF to make London 2012 truly sustainable Games, delivering a lasting legacy benefiting sport, the environment and the local and global community."

Read the press release.

11 June 2007