London 2012 ‘Sign Up’ campaign is just the ticket

London 2012 ‘Sign Up’ campaign is just the ticket

27 Apr 2010
Seb Coe, Chair of the London Organising Committee of the Olympic Games and Paralympic Games (LOCOG), and Debbie Jevans, Director of Sport, today updated the Association of Summer Olympic International Federations (ASOIF) on London 2012’s progress, highlighting the success of its ‘Sign Up’ programme. Since its launch in March, more than one million people have registered their interest in London 2012 Olympic and Paralympic tickets via www.tickets.london2012.com.

Ticketing01

Eleanor Simmonds, Andrew Chiles, Christine Bleakley and Christine Ohuruogu at the Ticketing Sign Up launch

96% of registrations have come from UK residents, with 32% of registrations coming from Greater London, 27% coming from the south-east and 41% coming from the rest of the UK. There has been an even spread across all Olympic and Paralympic sports, too, with more than 400,000 people registering an interest in Paralympic sports and at least 100,000 expressions of interest for each of the 26 Olympic sports. 

Seb Coe commented: ‘We are thrilled by the level of interest in our “Sign Up” programme. What has been really interesting is that there has been significant interest across all Olympic and Paralympic sports.  It should come as no surprise that the British public is so enthused by the prospect of world class sport coming to these shores, but it is pleasing to see that some of the lesser-known Olympic and Paralympic sports are also set to be well supported.

‘I would urge people to continue to sign up and ensure they are in the front row for information between now and 2012.’

Read the full media release