29 Apr 2010
The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has launched its official online shop.
The website at
www.london2012.com/shop launched initially with approximately 250 lines of product including clothing, collectables and pin badges.
By summer 2010 there will be 500 lines of product and the shop will eventually grow to sell thousands of London 2012, Team GB and ParalympicsGB products in the coming months and years.
LOCOG Chair Seb Coe commented: 'People love to collect Olympic or Paralympic souvenirs, it's a key part of the Games-time experience.
'Over the next two years or so more and more product will be available both on our online shop and at other outlets, helping people to celebrate the Olympic Games and Paralympic Games coming to the UK.'
