BMW signs as newest London 2012 Tier One partner

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BMW signs as newest London 2012 Tier One partner

18 Nov 2009

The London 2012 Organising Committee (LOCOG) today announced BMW as the official Automotive Partner of the London 2012 Games. BMW becomes the seventh Tier One partner and 24th domestic partner overall.

Seb Coe launches BMW as official Automotive Partner

London 2012 Organising Chair Sebastian Coe launches BMW as the latest Tier One partner for the Games

The company will supply around 4,000 vehicles to transport the 'Games family' during the Olympic and Paralympic Games - including athletes, technical officials, the media and International Sports Federations.

BMW is also a 'Sustainability Partner' and has committed to provide a low emissions fleet. It will showcase electric vehicles and also provide bicycles to help athletes and LOCOG staff get around at Games time. The measures will help deliver LOCOG's objectives of a 'low carbon and 'healthy living Games.

LOCOG Chair Sebastian Coe said: 'Operationally, an automotive deal is vital for any Organising Committee and so I’m thrilled BMW is on board. They share our vision to stage a sustainable Games in 2012 and will be a valued partner.

'On a commercial level, signing another Tier One Partner in this challenging environment is a fantastic achievement but it goes to show the inspirational power of the Olympic Games and Paralympic Games.'

Read the full media release Read the full media release

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