- Business Awareness Workshop
10 March 2010 - London 2012 Business event for Stevenage, Hertfordshire
10 March 2010 - Workshop on tender opportunities for London 2012, Lincoln
11 March 2010 - ImagineAction - Louis Walsh Masterclass
13 March 2010
London 2012 appoints market research services provider
16 Jun 2009
The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) today announced The Nielsen Company as its official Market Research Services provider.
The Nielsen Company is the tenth Tier Three provider and twentieth domestic commercial partner overall
Working in collaboration with the LOCOG marketing team, The Nielsen Company will undertake all of LOCOG's market research services requirements, including developing a market research strategy, undertaking tracking studies and organising online panels and surveys.
LOCOG chair Seb Coe welcomed the appointment: 'This is more fantastic news for the project, as we've signed yet another market-leading company to the commercial programme. The Nielsen Company will assist us in the decision-making process by testing our ideas in the marketplace. One of our challenges - and opportunities - is connecting with young people. Nielsen will help us to do this and will, I'm sure, prove to be a huge asset to our marketing push, which is moving up a gear in 2009.'
'Nielsen is pleased to partner with LOCOG in support of London 2012,' said Susan Whiting, vice-chair of The Nielsen Company. 'The Olympic and Paralympic values are shared by Nielsen's employees, and we look forward to providing critical consumer and media insights that will deliver an Olympic experience that London and the UK can be proud of.'
Read the full media release
LOCOG chair Seb Coe welcomed the appointment: 'This is more fantastic news for the project, as we've signed yet another market-leading company to the commercial programme. The Nielsen Company will assist us in the decision-making process by testing our ideas in the marketplace. One of our challenges - and opportunities - is connecting with young people. Nielsen will help us to do this and will, I'm sure, prove to be a huge asset to our marketing push, which is moving up a gear in 2009.'
'Nielsen is pleased to partner with LOCOG in support of London 2012,' said Susan Whiting, vice-chair of The Nielsen Company. 'The Olympic and Paralympic values are shared by Nielsen's employees, and we look forward to providing critical consumer and media insights that will deliver an Olympic experience that London and the UK can be proud of.'
Read the full media release
